This one should scare the crap out of you – because you might not ever know it even happened. When I tried to scratch off the scratch-off, the whole thing peeled off and took my lucky number with it. Maybe I “won” maybe I “didn’t”. People would just throw it away and you would get a low response. Quality matters. Especially when the main hook is a scatch-off with a lucky number they need to see. Saving a few pennies per piece on the front end, can cost thousands on the back. I wonder how many (thousands of) people this happened to…..