Not so long ago, in a galaxy NOT so far, far away, smartphones became so popular that websites were being viewed as many times on a mobile device – if not more times – than desktop sites.

As customers used the “pinch & zoom” technique on their phones in an attempt to properly read website content, smart businesses realized they had to make a shift in the way they presented themselves online, by way of mobile optimized websites.

Stay with me, I promise it’s about Video, I’m painting a picture for you.

Soon, Google started prioritizing the mobile sites and “Google Shaming” the non-properly-mobilized sites with a badge that deterred people from viewing them.

Customers – who felt annoyed with pinching and zooming – got real hip to this pretty quickly, so when they came across a non-optimized website from a google search, they would immediately click the “back” browser button and go to the next site on the list in search of one that was easier to view and read.

This meant if your site wasn’t optimized for smartphones, ie: mobile friendly, you weren’t getting looked at as often and thus, you were losing potential customers.

A new day is dawning – and a new shift has taken place. This time, it’s video – and over the next few years it will quite literally take over the majority of the internet.

And it’s already begun.

As you’ve probably noticed, the human attention span is getting shorter and shorter. ( kudos to you if you are still reading this) People are reading less and less and would much rather watch a quick video about something than actually reading about it.

Everyone wants to see videos. Videos for fun, do it yourself videos, videos about products they are considering for a purchase and even videos about a business they are thinking of visiting. One study from Google showed that six out of 10 people would even rather watch online videos than television itself. Good thing we aren’t in the TV business, right?

Implementing video into your business, marketing strategy, websites and social media channels better engages your customers & increases conversion rates.

Check out the statistics below and you will see why video is a MUST.

• 84% of people said that they were convinced to purchase a product after watching a video

• 92% of users watching video on mobile will share it with others.

• 59% of executives say they would rather watch a video than read text.

• 81% of businesses already use video as a marketing tool — up from 63% over the last year.

• By next year video ad spending will increase from $1.97 billion to $5.71 billion.
• Because of how popular video has gotten, YouTube is the second most popular website after Google.

• Facebook has over 8 billion video views per day.

• Video in email creates a 200%-300% increase in click-through rates. You read that right.

If you’ve already gotten distracted while reading this or have already almost abandoned this article, that proves my point even further, because you’ve only been reading for around two minutes at this point.

If the above stats don’t make you want to produce videos like right now, read on.

Viewers retain 95% of video messages and only 10% when reading it. This is because video engages more of our senses like sound, music and visuals. Mobile video consumption rises by 100% every year and in a couple of short years nearly 82% of all consumer internet traffic will be online videos. You may need to read that again:

82% of internet traffic will be video. The gears should be really turning in your head about now.

Already, nearly three out of four customers say they would rather learn about a product or service by way of video.

People are looking for products and services and want to be entertained while doing it. They are looking to video for it – and not just any video – GREAT video. Ultimately, your customers spend a large chunk of time watching video on the internet, so they EXPECT to see it on your website and in your marketing and quite frankly, are disappointed when there isn’t any.

Short entertaining videos are your best bet because they get swallowed up by your audience like candy. Short is the key word here because the average number of viewers remaining by the end of the video is usually around 46%, but if the video is 90 seconds or less you see that number increase to 59%. In other words, roughly 60% of people will stop watching by two minutes, so as I said, keep it short and sweet.

Also, if you can make it funny, crazy or extreme, all the better, since many customers report that they would rather see a more entertaining “viral style” video. They say sex sells, so think of funny as the new sexy.

A few video ideas for your dealership could be:

• Quick intro videos for each of your service advisors or techs.

• Videos that showcase specialty products or services.

• Customer testimonials. (its easier than you think)

• Videos that highlight what’s different or unique about your dealership. Things like service drive amenities or special things you offer customers while waiting like snacks, coffee, wifi, loaner vehicles, courtesy rides or a full cafe, put-put, childrens play area or even a movie theatre.

• Videos that match your monthly sales offer, rebates, special financing or a special sale you have going.

• Videos that show what a customer can expect when visiting you.

Quality matters.

With billions of videos being watched daily, most people can be very discerning of good quality versus bad.

Lighting, sound and the right cameras & angles are paramount. Any disparity between them will be fully noticed – and your whole business may be judged by it. After all, would you hire a barber that had a dirty shop? Or an ad agent that came in disheveled or unkempt? Even though those things have little to do with the services they offer, many people will judge EVERYTHING you do based on those things.

Resolution is key. At Mail Ninjas, we ensure that the quality is crisp, sharp, clear and even the video spots we create for social media can also be saved in broadcast quality for television, if a client so desired.

Speaking of high-quality video, many of our clients have already gotten aerial drone footage of their dealership lot, which is a great idea. It is totally worth the small price to have it done because the eye-catching footage looks incredible and can be used over and over again on a multitude of different projects.

As I mentioned earlier, the human attention span is shrinking by the second. Two to three minutes ( and three is pushing it) is about the max that most people will give to a video on the fly, unless they were purposely researching something specific. Those longer videos should be reserved for actual product demonstrations or an intro to your business. For social media, 30-45 seconds is perfect to get your monthly message or current offer out.

Keep in mind, the average time to catch a customer’s attention is 2.7 seconds!

2.7 seconds before they skip over you and move on to the next video. Remember that number when you run video ads on Facebook or YouTube, you KNOW people have their finger hovering over the “skip ad” button, so you have to get your main point out quickly to capture their attention and keep them watching.

Do you remember that car racing arcade game from the 80’s called Pole Position? Whenever you made it to a checkpoint, you got another thirty seconds or so added to your gameplay. When you saw those glorious checkered flags waving, you knew you had more time.

Think of your video ads like Pole Position. Capturing attention quickly and then making a power or benefit statement every so often, will keep them watching.

74% of marketers who aren’t currently marketing with video, say they expect to start in 2019, because of this giant shift to video. There has never been a more dire need to stand out of above all the noise and the way to do that is with quality videos for your business and in your marketing.

One reason that a business may have not yet made the leap into making and launching videos, is price. I know some dealerships that used to pay thousands upon thousands for short video segments, especially if the crew travels to you with all their equipment. Want them to include some talent because you are camera shy? The price can keep going up and up.

The good news is, along with the massive video takeover currently happening, there has been an explosion of affordable technology & products that with a little time, energy and a few bucks, can have you doing great and professional-looking videos right there in your dealership.

Don’t know how? No worries, there are even videos online to show you how to make videos!

Don’t want to mess with it? You can hire a company like us to do what we do best, so you can stay focused on what you do best.

Want to do it yourself? Connect with us and we can steer you in the right direction to the most effective and easy to use products right there at the dealership.

At Mail Ninjas, we strive to be ahead of the curve and have been adding video links to our direct marketing campaigns for years. Because of the high demand – and because we love doing it – we now even offer video spots as a stand alone service for dealerships and business all over the country.

We even make great 30-45 second spots without even stepping foot on your property, and most of them are done for less than the cost of a set of new tires. You can find examples of the videos we produce on our Video Marketing page, or our YouTube Channel.

Bottom line, if you aren’t getting on the video train, you may get run over because there is no doubt this is happening. Happy filming.

Connect today and our Video Ninjas will put together the video spots for you.

As industry leaders in automotive direct mail marketing, we want to educate car dealerships, service managers and anyone with an interest in selling more cars and services about what goes into making a successful direct mail marketing campaign. Just as important as what works, is what to avoid.

There are so many land-mines out there to avoid as a dealership. With an endless supply of competition pushing margins razor thin, it’s of the highest importance to
maximize every marketing dollar you spend EFFECTIVELY.

Direct mail is hands-down one of the most effective ways to get more qualified and motivated buyers into your dealership… when it’s done correctly. The problem is direct mail, more often than not, is done haphazardly and can become ineffective.

Avoid these 10 major mistakes and you will see your direct mail results improve dramatically

1. CHANGING TOO MUCH.

   THERE’S NO NEED TO REINVENT THE WHEEL WHEN SOMETHING HAS A SOLID TRACK RECORD.

   When consulting with a new client, It only pays to show campaigns that have a proven track-record of producing results for their marketing needs. Many direct mail programs have copy, artwork and hooks that compliment each other to effectively engage your potential customers in a way that nudges them to respond. It can be psychological words, color schemes or maybe even just the flow of the copy, or layout of the mail piece.

   Changing too much on these proven campaigns can drastically reduce their effectiveness. If we say it consistently works – trust us, it works. Which brings me to Fail #2…

2. ASKING WRONG OPINIONS.

   YOUR SALESPEOPLE AREN’T MARKETING PROFESSIONALS. THEY DON’T KNOW WHAT WORKS. LEAVE THE MARKETING TO US.

   We realize that getting your staffs’ “buy-in” is important. If everyone is on board with the campaign, then it increases the chances of the leads being handled effectively by them. However, basing your decision on whether or not your salespeople “like” it, needs to stop. It doesn’t matter if they like or dislike the artwork – or even if YOU like it for that matter – We show artwork and copy for campaigns that consistently produce results – across markets and across brands.

   Those results being increased traffic, which result in exactly what you want – VEHICLE SALES, and SERVICE RETENTION. Trust us, when you don’t do well, we don’t get re-hired.

3. PRICE BASED DECISIONS.

   PRICE IS ONLY WHAT YOU PAY FOR SOMETHING – VALUE IS WHAT YOU SHOULD BE BUYING.

   This mistake goes hand in hand with the last two. You should be basing your decisions purely on what program is going to be the most effective for your dealership. The old adage “you get what you pay for” couldn’t possibly be more applicable. Quality also matters in direct mail. Quality of lists, quality of the message, unique components that further engage your customers – we utilize custom video messages on each mail piece & smartphone integration – and the quality of trackable results.

   “If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” – Red Adair

4. NOT MATCHING SALES.

   IF CUSTOMERS WERE GOING TO COME IN ANYWAY, THEN ALL YOUR MARKETING DOLLARS ARE A WASTE.

   More often than not, the only answer a manager can give you as to the success of a campaign was, “We had a busy weekend.” This just doesn’t cut it. You need to know exactly what a campaign has done for you. Did 29 people from your list buy on that busy weekend? Or did 2 people buy from that list on a coincidentally busy weekend? If you aren’t properly tracking, you don’t know. If you don’t know, you could be wasting money on a bad program because of your generalized assumptions.

   Direct marketing gives you the power to directly match the people you mailed to with your sales for the month. Be sure to include the co-signers name also when doing this.
   Also- don’t fool yourself, you may have already been working a few of those deals, but not ALL of those people were going to come and buy from you anyway. Are we looking for evidence that it worked, or evidence that it didn’t?

5. NO TEAM CONTINUITY.

   MAKE SURE EVERYONE KNOWS EXACTLY WHAT CAMPAIGNS ARE GOING ON EXACTLY WHAT TO DO.

   Sometimes a prospect will take a while to act on the mail they received. Many salespeople make the massive mistake of turning away customers simply by saying, “That’s a mailing from last month” or “I don’t know what this is…” In what world does it make sense to turn away business because a motivated buyer didn’t act by some arbitrary date, or because a salesperson missed the meeting and had no clue about it?

   I know what you’re thinking, “My salesmen would never turn anyone away.” Wrong, yours too. It happens more than you think. You wouldn’t believe how many callbacks our call center gets from customers that were turned away once they arrived at the dealership. I wouldn’t care if a customer came in with a Dairy Queen coupon, I’d show them a car. Make sure your staff & management understand this concept thoroughly.

6. PLAYING MUSICAL CHAIRS.

   A GOOD COMPANY ANALYZES THE DATA AND LEARNS FROM IT. JUMPING FROM COMPANY TO COMPANY KILLS THIS.

   As you become more and more familiar with your customer, you understand their needs and wants more clearly, which allows you to do a better job at matching them with the car that best suits them, correct? Sticking with a good direct mail company works the same way. This allows them to better understand your dealership as well as your market, and eventually allows them to see opportunities that you may be missing – and give creative suggestions.

   It also goes without saying that good marketing is something that changes over time. Tweaks can be made with each campaign leading to the development of the most effective campaigns possible. By jumping around and looking for the next best thing, you’re shortchanging yourself of these benefits – and these benefits are in fact – some of the most profitable for a dealership.

   “Successful people make decisions quickly and change their minds slowly.
   Unsuccessful people make decisions slowly and change their minds quickly.”
   – Andy Andrews

7. FAILING TO PLAN.

   IMAGINE ALL THE OTHER THINGS YOU’LL BE ABLE TO FOCUS ENERGY ON WHEN YOU PLAN AHEAD.

   Let’s face it, there probably isn’t a more “reactive” industry than the car business. Just imagine the success you could leverage if you were proactive. Sure, you’re busy with your day to day, but what happens when you stop planning your marketing for the future? Business will taper off. Then you go into all out marketing panic mode to get more business. This doesn’t leave you with much time or a clear head to vet out a company or campaign. The cycle then repeats the very next month. Stop doing that to yourself.

   Using a proven and professional marketing company, takes the planning and execution off your plate. At Pulse, we make it a breeze and put an end to the stress and emotional roller coaster.

   Since there aren’t enough hours in the day for you to field all the sales calls, pitches, and telemarketers – having a go-to that you know and trust makes planning for the future easy – and priceless.

8. NOT GETTING POSTALS.

   POSTAL RECEIPTS ARE PROVIDED TO THE THE PRINT HOUSE FROM THE POST OFFICE SOON AFTER MAILING.

   Once your direct mail campaign has dropped, it behooves you to request postage receipts. Your not going to like this, but if these receipts aren’t produced immediately (48 hours max) upon request, it’s likely that something suspicious is going on. Unfortunately, now that most postals are online and purely digital, they are even easier to forge.

   It’s a sad state of affairs, but there are businesses out there that will sell you a bill of goods and not fulfill their obligations. After all, if no results are seen, it’s
   easy to write it off as a “failed campaign.” Make sure to do your part and demand postage receipts.

   A lot of that anxiety can be alleviated as long as you don’t make this next Fail …

9. NOT CHECKING REFERENCES.

   NOT TOO MANY WANT TO BE ON CAMERA, SO IF SOMEONE TAKES THE TIME TO FILM A TESTIMONIAL, IT’S LEGIT.

   There are a lot of wannabes and charlatans out there that want nothing more than to take your money and run. Many are full of slick-pitches and empty promises. They also know the industry well enough to know that you are most likely going to be too busy to check back up to see if they delivered what they said. These types don’t care about you, your long term growth or business success. But you can easily separate the sheep from the wolves, if you make the time.

   It’s so important to take a few minutes to check up on a company, Look at their website. Look for length of time in business and in the industry. Look for testimonials – and in this age, it should definitely be video testimonials. At Mail Ninjas we pride ourselves on our many video testimonials from people just like you in the auto industry. You can see them at: https://mailninjas.com/about-us/

10. OVER ANALYSIS PARALYSIS.

    MANY TIMES, INDECISION IS THE WORST DECISION.

    You’ve probably been there hundreds of times – you see a really great marketing program, it has great art, compelling copy & consistent trackable results. It has everything you want – yet, you end up not pulling the trigger.

    You may not even know why you didn’t. Indecision is a business growth-killer. Even though something excites them, many get cold feet at the point of making a decision. Some of it is not wanting to be “closed” and some of it is fear of missing out on something better. You’ve conditioned yourself to say “no” or “I need to think about it,” even though you really love it. Then life and business happen at a fast & furious pace and focus goes to other things.

    Many times that program is but a memory when the pressure to make a move is on. A snap decision is made on something that has been researched far less, or worse not at all. I bet there were times you forget to implement something you learned from a Dealer 20 group because things were hectic when you got back.

    If you like something, check references and take just a few minutes to research it. If it checks out, do it. I promise you, dealers that are running their markets, take action on the things they’ve researched – and take action often.

GO NINJA. GO.

With so much competition in the marketing world, Automotive Direct Mail companies are often times looked at as nothing more than a commodity. To some, Direct Mail is even a “bad word”. Frequent calls filled with empty promises, has facilitated wasted money and thus bad blood. We are, however, not all the same.

Mail Ninjas has over 20 years of combined automotive-specific marketing experience. We use the freshest laser-targeted lists to connect to the right customer, unique packaging, sharp graphics and creative to get our mail noticed. Psychological copywriting for the message moves customers into action. Our proprietary technology creates greater response, ROI and tracks all of our campaigns in real-time, to show the success of our programs. Our use of data & technology to sharpen the campaigns for our clients has dubbed us “Mail Ninjas”.

Besides consistent results and 90+% retention with our clients, what really sets us apart is PassChecks®. Many of our programs now utilize PassChecks to seamlessly integrate with your customers smartphone. Geo-location and automatic push notifications, keep your message fresh on the customers mind long after you’ve connected with them, stretching your marketing dollars much farther than other companies.

 
With the recent releases of Star Wars Episode VII The Force Awakens as well as Rogue One, I’m reminded of the many similarities that take place on the big screen as well as in the business world. Including the battle between light & dark, good & evil.

Every business decision, especially marketing, certainly needs to be weighed carefully. That being said, I’ve never seen that decision making process – or the lack thereof -paralyze so many businesses as in the automotive industry.

It seems that the excitement of a new and great marketing product/campaign/strategy can be easily derailed by the “Jedi Mind Tricks” that auto dealers tend to pull on themselves.

Here are a few you may have encountered and what to do about them:

Indecision.

No matter what the reason, indecision is the worst decision. In Rogue One, the Rebels didn’t know if they would be able to find the blueprints that contained the way to destroy the Death Star, but they knew they couldn’t just sit around and wait for eminent-death.  They went on the offensive and attacked. You have to be moving forward, making moves and that may include making changes. Specifically – in what, how & when you market to customers.

For years I’ve been very close with two Chevy dealers that are about 60 miles apart. “Dealer-A” is in a smaller market, but makes moves all the time. Constantly trying new and different things, carefully measuring the success and getting rid of what’s not producing the desired results. He’s running his market and literally can’t be touched.

“Dealer-B” is constantly thinking about it. They make 1 decision to every six or seven “Dealer-A” makes. They take so long to make a marketing decision, that they need each decision to be a Grand Slam to make up for the entire market share they lost while sitting around thinking about making that decision. They are in a larger market and struggle to hit their goals and gain customers. Constantly. Indecision keeps them stuck in this vicious cycle.

I promise you, making moves is one of the main differences between dealerships that are crushing it, and ones that aren’t.

“Successful people make their decisions quickly and change their minds slowly. Failures make their decisions slowly and change their minds quickly.” -Andy Andrews

I Love it! But I’m Also Worried It Won’t Work.

Luke Skywalker saw Jedi’s use the Force, he saw amazing things from Obi-Wan, Yoda and others but still didn’t believe it was real or for him. We see this all the time.

Recently, we had a long time client refer us to someone in his dealer 20 group. This new dealer loved the program and the results that his colleague was getting with us, but just wouldn’t pull the trigger because he was simultaneously worried that it may NOT work as well for him as it had for others. Our client then made him this offer:

“I am so confident that it will work for you, that I will pay for your campaign. You just have to cut me in on X percentage of the profit generated from it.”

His buddy still hesitated. Why? Because now he was concerned that the campaign would do so well that he would have to cut a huge check to the other dealer!

You can’t simultaneously believe it won’t work and also that it will work too well. No wonder you are in over-analysis paralysis. This stops the decision-making process and growth dead in its tracks.

Is This Salesperson/Company Full of B.S.?

Great question. The automotive industry can be a fast-paced, high-energy, go-go-go, never-done, always-behind-the-eight-ball, world. It has a lot of moving parts and many decisions to be made daily to keep numbers up, retention increasing and profitability high. It’s this environment, often coupled with much larger marketing budgets than other industries, that has drawn a lot of “Sith Lords” out from hiding to prey upon it and by extension, upon you.

Marketing companies that have given themselves over to the “Dark Side” still use the power of the Force. They know the lingo and how the industry works. They know just what to say to get your attention and your business. They also make empty promises. They know you will most likely be way too busy fighting along side the Rebellion – ie: busy with customers and planning next month – to see if they actually delivered what they promised.

But sometimes you need the Dark to recognize the Light.

Recognizing the Light Side from the Dark is becoming increasingly more difficult. They both use the power of the Force, (experience and know-how) they have similar weapons in their arsenals (products, lists, gifts, add-ons, call centers, etc.) they even wear the same clothes and use similar words.

Are they selling or consulting?

A salesperson wants you to buy their product. A consultant actually wants to listen to what you have to say, has interest in the specific challenges you face and the goals you are trying to accomplish.

You want to know why?

They actually care about solving your problem. #JediForTheWin

What’s your greatest need? Does their product meet up with that? At Pulse we always come from the consultant standpoint. We get everyone on the same page with a set goal and put an action plan in place. We also offer a performance guarantee, because we want to make sure that everyone is happy at the beginning and the end. This not only creates an easy decision with zero-risk up front, but a successful campaign and customer loyalty.

Around here, we set our clients up for success from the get go – so we can continue to build on a solid foundation – cause that’s the way of the Marketing Jedi.

A dealer I was speaking with recently told me that “Direct Mail companies are a dime a dozen…”

I agree. But so are Stormtroopers…..and like Stormtroopers, most of them aren’t very adept at what they do, don’t think out-of-the-box, and have terrible aim. Not a great combo when you are talking about something you are about to spend a portion of your marketing budget on.

So how do you know who to form an alliance with? How do you know if the company you are about to partner with has left a wake of destroyed planets behind them? Or worse, what if they destroy you?

As Master Yoda says: “You will know when you are calm, at peace, passive…”

Which brings me to the next Jedi Mind Trick:

Being Too “Busy” OR Too “Busy” to Call References.

What Yoda means is, you need to slow down and focus. When you slow down for a moment and become calm, you will realize that you do actually have time and it’s greatly beneficial to take just a few minutes to research who you are partnering with.

Here are some things to look for and when you find them, they should carry a lot of weight with you.

Length in industry. If a good company has been around for a while they should have testimonials. It’s 2017, you should now be looking for video testimonials to make it easy for you – especially if you wear so many helmets that you really are too busy to call another dealership to try to have someone tracked down like you are a damn Bounty-Hunter or something.

When the ambassador from a neighboring Star System sends you video testimonials embedded in a droid (like we have all over our website) you know you are working with a marketing Jedi.

As far as testimonials go, we’re not just talking about someone saying: “yes I like them” or “they’re great” or “they have the fastest Starship in the galaxy.”

I’m talking about a legit video testimonial with real results and honest opinions of why they like the company and what exactly it was they liked.

No one wants to be on video, so if someone is willing to do it AND goes into detail of why…this is a great sign. 

Think about it. What would it take for you to jump in front of a video camera and record yourself saying great things about a Direct Mail company for the entire galaxy to see? Far more than one successful campaign, I bet. How many times in your career have you done it? Exactly. You wouldn’t do it unless you had some pretty strong and consistent results.

Video testimonials are legit. Hands down. Search your feelings; you know it to be true.

Bottom line: Put an end to the Jedi Mind Tricks you play on yourself and form an alliance with proven Jedi Masters. If we can get enough to follow suit, we can rid the galaxy of the Sith once and for all.

And as always, may the Force be with you.

If 20-30 additional units per month or $10 back in new service revenue for every $1 invested sounds good to you, take a quick moment to drop us your info below and we will show you exactly how we can do that for you, too.

Not interested?

Last week I made a follow-up call to a service manager at a Ford Dealership who had shown interest in our PassChecks® service retention solution. After being connected with the service department, one of the owners told me that the person I was asking for was no longer working there. He asked me what I was calling about, so I proceeded to tell him the main selling points that I had previously been discussing with the service manager. About a minute in, he cuts me off and says “Is this Ford marketing you’re talking about”? I explained that it wasn’t. “Then I’m not interested!” He said. “I want manufacturer marketing only.”

Manufacturer Marketing Only? That’s all you have interest in?

This blows my mind. Truth is, it’s not an uncommon thing to hear. While I realize there are certainly blow off’s in this industry – and trust me, I know the difference – this guy was serious.

This tells me that he is only interested in cookie-cutter, run of the mill, same-is-lame, marketing, that every other dealership around him is doing.

Why? Why would any business who is looking to increase sales, retention and dominate their market only be interested in something that doesn’t make them stand out?

All markets are a little different, but it’s pretty safe to say that the top dealerships that are kicking ass and taking names, aren’t sticking with cookie-cutter marketing from the manufacturer, or anyone else for that matter.

When you’re saying “no” to something, it’s important to know what you are actually saying “yes” to.

Why is this type of marketing so bad for your dealership?

Lots of reasons. For one, cookie cutter or templated marketing does not give the customer a buying preference. No reason to choose your dealership over another. It especially doesn’t give you the edge over another dealerships that sells the same make.

There are a few other major reasons why this type of marketing is killing your service department. You can read the full article originally published in Fixed Ops Magazine,  right HERE.

We are proud to announce PassChecks®, the newest addition to our already industry-leading service retention solution. It’s pretty exciting to see the word spreading about PassChecks® – below is an article that was featured in Fixed Ops Magazine.

PassChecks® Service Retention

This incredible retention tool is really gaining a lot of traction.  PassChecks are truly making a name for themselves.  It’s exciting to see the brainchild of our CEO succeeding.

Find out more about increasing service revenue from inactive and no-history customers with PassChecks® here.

Pulse Creates New Smartphone Integration to Reclaim Lost Customers

Pulse Mail Ninjas have announced a very high tech companion for their VIP Checkbook program. This new technology automatically sends alerts to the customers smartphones whenever they are near your dealership. This keeps your dealership on a customers mind whenever they need service.  Barcodes also allow for pure reporting of the offers that are redeemed.

Pulse CEO, Jonathan Benjamin, was recently asked about the success of this program. “Our VIP Checkbook [service retention] Program had already been delivering industry-leading ROI. But we’re already seeing that this new technology is helping to deliver even higher response rates.”

“….customers have even been requesting the digital versions of the offers. This shows a shift in the way customers will want to interact with businesses in the future. Simply put, you can’t get any closer to a customer than their smartphone. With service offers directly on the customers phone, they don’t have to worry about leaving their coupons at home.  Or, generally not having them close when they need them. This results in more customers responding to your marketing efforts.