Not so long ago, in a galaxy NOT so far, far away, smartphones became so popular that websites were being viewed as many times on a mobile device – if not more times – than desktop sites. As customers used the “pinch & zoom” technique on their phones in an attempt to properly read website […]
Automotive direct mail
10 Common Direct Mail Fails
As industry leaders in automotive direct mail marketing, we want to educate car dealerships, service managers and anyone with an interest in selling more cars and services about what goes into making a successful direct mail marketing campaign. Just as important as what works, is what to avoid. There are so many land-mines out there […]
Another Giant Falls – Could Dealerships Suffer Next?
Sears recently announced the closure of thousands of it’s stores becoming the latest casualty of failing to see ahead of the curve, and evolve accordingly with the fast-paced changes of our time. Could dealerships suffer too? Sears now joins the ranks of fallen-giants like: -Blockbuster Video -Circuit City -Radio Shack -Toys R Us Netflix should […]
Stop the Jedi Mind Tricks
With the recent releases of Star Wars Episode VII The Force Awakens as well as Rogue One, I’m reminded of the many similarities that take place on the big screen as well as in the business world. Including the battle between light & dark, good & evil. Every business decision, especially marketing, certainly needs […]
Not interested?
Not interested? Last week I made a follow-up call to a service manager at a Ford Dealership who had shown interest in our PassChecks® service retention solution. After being connected with the service department, one of the owners told me that the person I was asking for was no longer working there. He asked me […]
Manufacturer Marketing is Killing Your Service Department
Manufacturer marketing or any cookie-cutter, templated, marketing, like manufacturer marketing is really bad at getting customers into your service department. Unfortunately, it IS great at another thing, making your dealership blend in with every dealership in your area. Which as you may know, is the kiss of death when it comes to effective marketing. So […]
Are You Lighting Your Service Retention Money On Fire?
—Originally Published in Fixed Ops Magazine For Customer Experience — In the auto industry every market is slightly different and I’m also a firm believer that a prescription without an examination is malpractice. So – when I’m speaking with a prospective client, I always ask what’s currently being done for service and service retention and […]
PassChecks® Service Retention in Fixed Ops Magazine
We are proud to announce PassChecks®, the newest addition to our already industry-leading service retention solution. It’s pretty exciting to see the word spreading about PassChecks® – below is an article that was featured in Fixed Ops Magazine. PassChecks® Service Retention This incredible retention tool is really gaining a lot of traction. PassChecks are truly making a name […]
Is the key to the future in the Rearview Mirror?
I recently saw a video where mothers were interviewed about their thoughts on how they felt they were doing as a parent. Most focused on their shortcomings, things they thought they were failing at, or areas that needed improvement. The interviewers also asked their kids (in private) how they felt about their mothers. The children only spoke of the […]