There was a guy in a Facebook sales group, that used to livestream his sales calls for about an hour at a time. He would use the most crass statements and offensive humor – to his customers – while smiling and dialing his sales calls. It was truly cringeworthy to watch. He was the living […]
Automotive Marketing
The #1 Reason For Lack of Dealership Service Growth
When we show car dealers real data that shows a TRUE 10:1++ ROI, most say one of 3 things: “Let me think about it.” “Send me something.” “Let’s connect again in a couple of weeks.” I have been doing this since 2006 and have had more conversations with car dealers than I can count and […]
The Ultimate Guide to Ringless Voicemail
RINGLESS VOICEMAIL DROPS: Ringless Voicemail Drops or simply “Ringless Voicemail” is a fairly new technology that allows a company to send a pre-recorded voicemails directly to a large group of customers cell phones at once, without their phones actually ringing. Think of it as an “eblast”, but with voicemails as opposed to emails. This is […]
The Sizzle or the Steak?
My friend Regena recently took her new Hyundai to the dealership for an oil change. The wait time was a bit more than she had been told but she’s pretty laid back so it wasn’t’ a big deal. What WAS a big deal was what happened next… When the service was complete she went […]