There was a guy in a Facebook sales group, that used to livestream his sales calls for about an hour at a time. He would use the most crass statements and offensive humor – to his customers – while smiling and dialing his sales calls. It was truly cringeworthy to watch. He was the living embodiment of the a-typical “sleazy-salesman”…. He called himself “TheFlowfessional”.
But, no matter what happened, he just kept going. Making jokes, laughing at people and dialing away. As entertaining (and sometimes crazy) as he was to watch, there are lessons from everything in life.
Here are 7 takeaways from the king of cringe:
1. PUT IN THE WORK
Show up to your life each day and put in the work. You can daydream and visualize about all the things you want in life, but if you don’t show up and put it in the work, it’s all for nothing. This guy shows up each day and puts in the work, consistently. He isn’t scared of that phone, cold-calling or rejection.
2. KEEP IT FRIENDLY ( but not too much)
As “sales-ey” as some of his lines are later in the conversation, when they first answer he talks to them as an old friend would. It’s confident and nonchalant and doesn’t necessarily scream “sales call”.
3. CONTROL THE CONVERSATION
Pausing, asking questions and waiting for an answer is a great way to control the conversation. He does this many times over the course of each call, even if it’s only asking them if they want to hear a funny joke – which is great convo, but in his case was SURE to offend!
4. KEEP IT FRESH
Having an actual reason to call someone is always a good idea. (Instead of “hey, you told me to call you back in 2 weeks…”)
He always reminds them that they previously asked to hear about fresh/new products. He is clear to his prospect that he is calling for that reason.
5. HAVE A GOOD TIME
A few years ago I found myself in an elevator with Darren LaCroix who was crowned “World Champion of Public Speaking” by Toastmaster in 2001. As I was about to take the stage to speak in front of a large audience for the very first time, I asked him for any advice he could give me. One of the things he said was:
“Have fun up there – if YOU are having fun, the audience will have fun.”
“TheFlowfessional” is obviously having a good time. He jokes and laughs on the calls ( maybe too much) and even has fun making snide comments, grumbling sarcastically under his breath or singing little jingles to the camera to make himself (and us) laugh.
6. BE YOURSELF
In a world full of automation, fake people and cookie cutter scripts, it’s refreshing when someone comes correct and shows their true self. It’s hard to imaging this guys personality being much different if you were sitting down having a beer with him. Whether people like it or lump it, being unique is never a bad thing and is always memorable. Be uniquely you.
7. NEVER GIVE UP
Smiling and dialing. It’s a way of life for him and he is ok with that. No matter how the call goes, he moves right into the next one. He keeps the energy the same, pulls another joke out and keeps moving forward. Never give up.
Boom! Go get it.